You don’t need us to tell you that there’s no shortage of websites out there. By one estimation, there are some 1.7 billion sites online. But of course, only a fraction of those sites will receive anywhere close to a meaningful number of visitors. The rest will languish in obscurity.
The biggest deciding factor as to how many people visit a site will be the quality of the content that’s on there. But it’s not the only deciding factor. The user experience, and specifically how much they love spending time on your site, will also lay a big role. So how can you ensure that people love your site? We take a look at a few ways below.
Invest in User Experience
It’s easy for a website to become a little complicated. The problem is that the designers get too “close” to the site and forget that people who have never interacted with the site will be visiting. If they find it difficult to navigate the website, or it’s just all a little too confusing, then they’ll be unlikely to stick around. As well as the aesthetic qualities of the design, it’s a good idea to look at the ease of use. Hiring someone to work on improving the user experience can have a big impact.
Allow Conversation
All good relationships should be based on conversation. While, by and large, people will just consume your website (be it through the content or making a purchase), there’ll also be times when they need more information from your site. And if they can’t do that, then it’s unlikely that they’ll fall in love with your site. As such, one of the simplest things you can do for your site is to make it easy to get in touch with you. You can visit click4assistance for chatbots; they’ll be your customers’ first port of call when they need help. You can also look at listing your phone number and social media channels — as many ways for them to get in touch, essentially.
Limit/Eliminate Annoying Aspects
As we said earlier: competition for website visitors is fierce. You can’t risk losing people for ridiculous reasons, such as, say, annoying them. Yet oddly, that’s what many websites end up doing! Having too many pop-ups, autoplay videos, or dark design patterns will give your visitors a reason to hit the ‘X’ button. A website that doesn’t have any of these annoying aspects is a breath of fresh air!
Stand Out
The more people spend around something, the easier it becomes for them to differentiate between the good and bad. Since people are spending a lot of time alone, it’s easier for them than ever before to identify low-quality websites. So make sure that you’re investing in your site. If you have well-written copy and unique, professional-looking photographs on your site, then eventually your user base will pick up on it. Or rather, if you don’t have these things, then you’ll be facing an uphill battle to feel their love!
